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Porsche wanted to run a perception-changing campaign having relaunched the Panamera, and selected The Economist as one of their only two launch partners.
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We deliver thought that counts across all parts of our business. We are a truly global team of strategists, writers, editors, researchers, designers, coders, creatives and filmmakers.
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The Economist Group is a world renowned multinational media company that inspires and connects with the most influential audiences across the globe. We create highly original communication programmes by connecting thinking between insights, digital content, live experiences and distribution.
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We have been creating content solutions for marketers since 1947. Under our brands or clients’ alone we develop rich written and visual content in long
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We create environments where discussion can have a real impact. With over 70 events around the world each year, we are the foremost provider of
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Our thought leadership draws on the rigour of our editorial heritage to develop content that goes beyond the expected, all the while maintaining our
Advertising & Distribution
We help brands engage intelligently with audiences around the world by connecting with them in effective, targeted and creative ways. Each week, /The飞机vp加速器app官网下载
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PlaySiemens: Reimagine the Game
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PlayMaserati: Passion For Craft
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PlayBlancpain: Ocean
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PlayIKEA: Discovering the New American Dream
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PlayNEC Safe Cities Index 2015
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From affluent consumers to influential business decision-makers, The Economist Group has an array of successful case studies showing how you can address and engage with hard-to-reach audiences.
IKEA: Discovering the New American Dream
IKEA was facing issues with false familiarity in the U.S, where people thought they knew the brand, but really didn’t. This was undermining IKEA’s ability to deliver on its mission to create a better everyday life for the people. The Economist Intellignce Unit created an interactive digital report that developed into an online mictosite illustrating this new American Dream.
SAP: Digitising IT
SAP wanted to establish its authoirty on the impact of digital technology in businesses. The EIU executed a research project to uncover how executives across the organisation view IT's role in digital transformation and the capabilities required to fill that role.
Maserati: Passion For Craft
Inspired by Maserati’s heritage, The Economist Group created ‘Passion for Craft’, a content series telling the stories of four inspirational individuals who have achieved excellence in the areas that represent Maserati’s core brand values: Performance, Design and Comfort.
World Ocean Summit 2017
Economist Event's annual World Ocean Summit convenes more than 360+ global leaders from government, industry, multilateral organisations, the scientific community and civil society for a constructive and solution-focused dialogue. The event aims to mobilise a new discussion on how capital and the private sector can drive scalable, sustainable investment in the ocean.
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Blancpain and Economist Films developed an integrated programme and produced two editorial mini-documentaries that launched on the first day of The Economist's Events' World Ocean Summit.